This Blog
- This blog is about how companies are grappling with the democratization of business -- the emerging reality that employees, partners, independent experts, NGOs, bloggers, and other stakeholders can have just as much influence over future success as executive management. In that context, I'm especially interested in three particular challenges that B2B companies are facing in the areas of marketing and sales: how to build your reputation amid hyper-competition and total transparency; how to leverage that reputation to generate sales in a buyer-driven market; and how best to respond to the growing pressures of corporate social and environmental responsibility.
Contact
- Email Address:
- Website: http://www.reputationtorevenue.com
Biography
A veteran marketing strategist, Rob specializes in issues- and content-based marketing, helping companies create distinction in the marketplace and have strategic conversations with clients, prospects, and market influencers.
Rob is a Principal at Solutions Insights, a B2B consulting and training firm, and a Senior Associate of the Information Technology Services Marketing Association (ITSMA), where he served as Vice President of Marketing and Member Advocacy from 2000-2007. He also works closely with the Bloom Group, specialists in thought leadership marketing for professional services.
At ITSMA, Rob worked with many of the world’s top technology, telecom, and professional services companies, including Accenture. Cisco, EDS, HP, IBM, Lucent, Microsoft, PricewaterhouseCoopers, and SAP. He organized dozens of marketing leadership events, and authored numerous articles and reports on such issues as marketing leadership, brand management, solutions marketing, partners and alliances, corporate communications, and cause-related marketing. Rob edited the monthly ITSMA newsletter, launched and produced the Marketing on the Verge blog, and spoke frequently on marketing innovation, trends, and best practices.
Prior to joining ITSMA, Rob owned his own consulting firm, specializing in research services, business and project development, and public relations for corporate and nonprofit clients. He has also managed research and professional training programs at New York University and Harvard University, and has designed and led media projects in more than a dozen countries.
Rob holds a Bachelor's degree in U.S. History from the University of Pennsylvania and a Master's in Political Science from MIT. He currently serves on the board of directors of the Public Education Center, a nonprofit investigative reporting organization in Washington, DC.
